Seguro que ya conoces todo sobre el brainstorming y acudes a esta técnica en multitud de contextos diferentes, cuando necesitas obtener muchas ideas relacionadas con algún tema concreto.

Si bien una de las más conocidas, no es la única técnica que tiene como fin desarrollar nuestra creatividad por medio de la generación de ideas. En el post de hoy queremos que conozcas la técnica SCAMPER.

Como otras técnicas y métodos, su nombre es una sigla, que es el resultado de unir la inicial de las siguientes palabras en inglés: substitute, combine, adjust, modify, put to other uses, eliminate, reverse.

A continuación, veremos qué significa cada una de ellas:

Substitute: sustituir elementos y aspectos de la idea o realidad para obtener nuevos beneficios, nuevas funciones o ganar en originalidad.

Ejemplo: Sustituir un nombre por otro, un material por otro.

Combine: combinar información de la idea original o unir varias funciones.

Ejemplo: Combinar sabores, tejidos, caminos; aliarse con otra empresa, fusionar dos departamentos.

Adjust: adaptar la idea o parte de ella a distintos escenarios o problemas.

Ejemplo: Adaptar una función específica de una red social a otras redes.

Modify: cambiar, ampliar o minimizar la idea o realidad para que adquiera nuevas dimensiones.

Ejemplo: Cambiar el color, agregar nuevas partes, formar con nuevos conocimientos al personal.

Put to other uses: ampliar o cambiar los usos de determinados productos, aplicaciones o ideas.

Ejemplo: llevar un producto a otra parte, enfocarlo a otra generación o ampliar sus usos.

Eliminate: eliminar, suprimir o minimizar elementos o partes de la idea, con el fin de aligerarla o reducirla a lo esencial.

Ejemplo: eliminar un componente, simplificar actividades o suprimir un cargo.

Reverse: reacomodar, reordenar, intercambiar, reajustar o revertir los elementos.

Ejemplo: intercambiar un botón por otro, adelantar un cobro antes de la entrega.

Alex Faickney fue quien propuso la técnica en 1953, pero esta fue desarrollada largamente por Bob Eberle en 1971 en su libro SCAMPER: juegos para el desarrollo de la imaginación.

En la actualidad, entre otros usos, la técnica SCAMPER se emplea como forma de pivotar productos, es decir, aportarles una nueva orientación sin cambiarlos totalmente y con el fin de mejorarlos al máximo.

Tiene grandes defensores, pero también detractores. Los primeros alaban que, al tratarse de un brainstorming dirigido, es más efectivo y útil, sobre todo cuando los miembros de un equipo se atascan.

Los detractores argumentan en contra de este método que no propicia el pensamiento lateral, por lo que las ideas generadas, al final, no van a resultar tan sorprendentes y revolucionarias.

Como puedes ver, se trata de una técnica bastante completa y dirigida para crear nuevas ideas, negocios, soluciones o todo tipo de realidades materiales o abstractas.

¿Qué te parece? ¿Ya la conocías? ¿La vas a poner en práctica?

Esta entrada tiene 34 comentarios
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    We adamantly refused the idea at first but Jonas was the one that convinced us it was right. Add eliminated foods back into your diet, one at a time, every four days. Others believe that foods from the nightshade family, such as tomatoes, potatoes, and peppers, aggravate their condition, although others don’t notice any connection. If you think certain foods play a role in your arthritis symptoms, it is important to put them to the test. Ample amounts of tissue-building minerals in your daily diet will keep bones healthy and may help prevent bone spurs, a common complication of arthritis. This painful and debilitating joint disease is usually either classified as osteoarthritis (OA) or rheumatoid arthritis (RA). Horsetail’s cornucopia of minerals, including silicon, may nourish joint cartilage. For a more contemporary twist on Halloween, give a nod to NASCAR and continue to the next page to outfit your little Dale or Danica in full racing style — including a customized car to trick-or-treat in! Daily Mail. «How a little too much cleavage can cost you a job interview.» Sept. It took 5 months to build at a cost of $1 million and is equipped with waterfalls, fountains and a 15-foot (4.5-meter) waterslide.
    Some employers want to get the basics out of the way quickly. You might also want to consult your physician before undergoing reflexology. They don’t want to waste anyone’s time. People will tell you that you are wasting your time. The job interview is your time to shine. Try to use appropriate terminology in the interview. Although coconut oil is recommended by some people for ringworm, the treatment you use will depend on its location on your body and how serious it is, per the CDC. Reducing muscle tension will result to both physical and mental relaxation because it reduces the negative health effects of chronic stress, enabling the body to heal and relax. This treatment improves posture, relaxation, and releases muscle tension and stress. This gives you a variety of treatment options at the touch of a button. Asking about perks in the wrong way could prove disastrous. Don’t clam up. Everyone has varying degrees of shyness, but you need to talk about your employment experiences concisely and in an interesting way. The key is to learn from both experiences.
    Dandruff while bringing out the natural oils in the dog’s fur. Move out of his space. It is important to get the maximum out of each massage session that you get. The CBD used in our massage is sourced from Colorado, Organic and THC free. Undercover officers offered masseuses money in exchange for sexual acts at a West 103rd Street massage parlor. Instead, it is a highly formal exchange where profanity is verboten. U.S. News. World Report. S. News. World Report. To borrow from John Lennon, you may say I’m a dreamer, but I’m not the only one, and I write for the dreamers of the world. In some instances, however, heat may aggravate a joint that’s already «hot» from inflammation, as is sometimes the case with rheumatoid arthritis. What most people don’t realize, however, is that there are natural herbal remedies that help relieve the pain of arthritis associated with getting older. A deficiency of essential mineralsmay be one of the causes of arthritis. What was one drop rule?
    Nightshades for several months. As a result, the interviewee starts talking because they figure there’s something wrong with the answer they have just given. Some interviews have been painful and disastrous. These can help him or her determine if you have a kidney problem. It can also help you in court should that situation arise. Women who wear tight tops that accentuate their cleavage to a job interview can kiss the job goodbye, according to a survey. A job interview is not a casual conversation between friends in bar. Conversely, don’t ramble, even when there’s a pause in the conversation. Even if your interviewer swears, don’t get comfortable and swear, too. Rubbing your nose, even if it itches, could mean you’re dishonest. If the interviewer gives you the silent treatment after you answered a question, shut your pie hole and show confidence in your previous answer. Just give enough detail to answer the question.

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    We adamantly refused the idea at first but Jonas was the one that convinced us it was right. Add eliminated foods back into your diet, one at a time, every four days. Others believe that foods from the nightshade family, such as tomatoes, potatoes, and peppers, aggravate their condition, although others don’t notice any connection. If you think certain foods play a role in your arthritis symptoms, it is important to put them to the test. Ample amounts of tissue-building minerals in your daily diet will keep bones healthy and may help prevent bone spurs, a common complication of arthritis. This painful and debilitating joint disease is usually either classified as osteoarthritis (OA) or rheumatoid arthritis (RA). Horsetail’s cornucopia of minerals, including silicon, may nourish joint cartilage. For a more contemporary twist on Halloween, give a nod to NASCAR and continue to the next page to outfit your little Dale or Danica in full racing style — including a customized car to trick-or-treat in! Daily Mail. «How a little too much cleavage can cost you a job interview.» Sept. It took 5 months to build at a cost of $1 million and is equipped with waterfalls, fountains and a 15-foot (4.5-meter) waterslide.
    Some employers want to get the basics out of the way quickly. You might also want to consult your physician before undergoing reflexology. They don’t want to waste anyone’s time. People will tell you that you are wasting your time. The job interview is your time to shine. Try to use appropriate terminology in the interview. Although coconut oil is recommended by some people for ringworm, the treatment you use will depend on its location on your body and how serious it is, per the CDC. Reducing muscle tension will result to both physical and mental relaxation because it reduces the negative health effects of chronic stress, enabling the body to heal and relax. This treatment improves posture, relaxation, and releases muscle tension and stress. This gives you a variety of treatment options at the touch of a button. Asking about perks in the wrong way could prove disastrous. Don’t clam up. Everyone has varying degrees of shyness, but you need to talk about your employment experiences concisely and in an interesting way. The key is to learn from both experiences.
    Nightshades for several months. As a result, the interviewee starts talking because they figure there’s something wrong with the answer they have just given. Some interviews have been painful and disastrous. These can help him or her determine if you have a kidney problem. It can also help you in court should that situation arise. Women who wear tight tops that accentuate their cleavage to a job interview can kiss the job goodbye, according to a survey. A job interview is not a casual conversation between friends in bar. Conversely, don’t ramble, even when there’s a pause in the conversation. Even if your interviewer swears, don’t get comfortable and swear, too. Rubbing your nose, even if it itches, could mean you’re dishonest. If the interviewer gives you the silent treatment after you answered a question, shut your pie hole and show confidence in your previous answer. Just give enough detail to answer the question.
    Dandruff while bringing out the natural oils in the dog’s fur. Move out of his space. It is important to get the maximum out of each massage session that you get. The CBD used in our massage is sourced from Colorado, Organic and THC free. Undercover officers offered masseuses money in exchange for sexual acts at a West 103rd Street massage parlor. Instead, it is a highly formal exchange where profanity is verboten. U.S. News. World Report. S. News. World Report. To borrow from John Lennon, you may say I’m a dreamer, but I’m not the only one, and I write for the dreamers of the world. In some instances, however, heat may aggravate a joint that’s already «hot» from inflammation, as is sometimes the case with rheumatoid arthritis. What most people don’t realize, however, is that there are natural herbal remedies that help relieve the pain of arthritis associated with getting older. A deficiency of essential mineralsmay be one of the causes of arthritis. What was one drop rule?

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    We adamantly refused the idea at first but Jonas was the one that convinced us it was right. Add eliminated foods back into your diet, one at a time, every four days. Others believe that foods from the nightshade family, such as tomatoes, potatoes, and peppers, aggravate their condition, although others don’t notice any connection. If you think certain foods play a role in your arthritis symptoms, it is important to put them to the test. Ample amounts of tissue-building minerals in your daily diet will keep bones healthy and may help prevent bone spurs, a common complication of arthritis. This painful and debilitating joint disease is usually either classified as osteoarthritis (OA) or rheumatoid arthritis (RA). Horsetail’s cornucopia of minerals, including silicon, may nourish joint cartilage. For a more contemporary twist on Halloween, give a nod to NASCAR and continue to the next page to outfit your little Dale or Danica in full racing style — including a customized car to trick-or-treat in! Daily Mail. «How a little too much cleavage can cost you a job interview.» Sept. It took 5 months to build at a cost of $1 million and is equipped with waterfalls, fountains and a 15-foot (4.5-meter) waterslide.
    Some employers want to get the basics out of the way quickly. You might also want to consult your physician before undergoing reflexology. They don’t want to waste anyone’s time. People will tell you that you are wasting your time. The job interview is your time to shine. Try to use appropriate terminology in the interview. Although coconut oil is recommended by some people for ringworm, the treatment you use will depend on its location on your body and how serious it is, per the CDC. Reducing muscle tension will result to both physical and mental relaxation because it reduces the negative health effects of chronic stress, enabling the body to heal and relax. This treatment improves posture, relaxation, and releases muscle tension and stress. This gives you a variety of treatment options at the touch of a button. Asking about perks in the wrong way could prove disastrous. Don’t clam up. Everyone has varying degrees of shyness, but you need to talk about your employment experiences concisely and in an interesting way. The key is to learn from both experiences.
    Dandruff while bringing out the natural oils in the dog’s fur. Move out of his space. It is important to get the maximum out of each massage session that you get. The CBD used in our massage is sourced from Colorado, Organic and THC free. Undercover officers offered masseuses money in exchange for sexual acts at a West 103rd Street massage parlor. Instead, it is a highly formal exchange where profanity is verboten. U.S. News. World Report. S. News. World Report. To borrow from John Lennon, you may say I’m a dreamer, but I’m not the only one, and I write for the dreamers of the world. In some instances, however, heat may aggravate a joint that’s already «hot» from inflammation, as is sometimes the case with rheumatoid arthritis. What most people don’t realize, however, is that there are natural herbal remedies that help relieve the pain of arthritis associated with getting older. A deficiency of essential mineralsmay be one of the causes of arthritis. What was one drop rule?

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    Dandruff while bringing out the natural oils in the dog’s fur. Move out of his space. It is important to get the maximum out of each massage session that you get. The CBD used in our massage is sourced from Colorado, Organic and THC free. Undercover officers offered masseuses money in exchange for sexual acts at a West 103rd Street massage parlor. Instead, it is a highly formal exchange where profanity is verboten. U.S. News. World Report. S. News. World Report. To borrow from John Lennon, you may say I’m a dreamer, but I’m not the only one, and I write for the dreamers of the world. In some instances, however, heat may aggravate a joint that’s already «hot» from inflammation, as is sometimes the case with rheumatoid arthritis. What most people don’t realize, however, is that there are natural herbal remedies that help relieve the pain of arthritis associated with getting older. A deficiency of essential mineralsmay be one of the causes of arthritis. What was one drop rule?
    We adamantly refused the idea at first but Jonas was the one that convinced us it was right. Add eliminated foods back into your diet, one at a time, every four days. Others believe that foods from the nightshade family, such as tomatoes, potatoes, and peppers, aggravate their condition, although others don’t notice any connection. If you think certain foods play a role in your arthritis symptoms, it is important to put them to the test. Ample amounts of tissue-building minerals in your daily diet will keep bones healthy and may help prevent bone spurs, a common complication of arthritis. This painful and debilitating joint disease is usually either classified as osteoarthritis (OA) or rheumatoid arthritis (RA). Horsetail’s cornucopia of minerals, including silicon, may nourish joint cartilage. For a more contemporary twist on Halloween, give a nod to NASCAR and continue to the next page to outfit your little Dale or Danica in full racing style — including a customized car to trick-or-treat in! Daily Mail. «How a little too much cleavage can cost you a job interview.» Sept. It took 5 months to build at a cost of $1 million and is equipped with waterfalls, fountains and a 15-foot (4.5-meter) waterslide.
    Some employers want to get the basics out of the way quickly. You might also want to consult your physician before undergoing reflexology. They don’t want to waste anyone’s time. People will tell you that you are wasting your time. The job interview is your time to shine. Try to use appropriate terminology in the interview. Although coconut oil is recommended by some people for ringworm, the treatment you use will depend on its location on your body and how serious it is, per the CDC. Reducing muscle tension will result to both physical and mental relaxation because it reduces the negative health effects of chronic stress, enabling the body to heal and relax. This treatment improves posture, relaxation, and releases muscle tension and stress. This gives you a variety of treatment options at the touch of a button. Asking about perks in the wrong way could prove disastrous. Don’t clam up. Everyone has varying degrees of shyness, but you need to talk about your employment experiences concisely and in an interesting way. The key is to learn from both experiences.
    Nightshades for several months. As a result, the interviewee starts talking because they figure there’s something wrong with the answer they have just given. Some interviews have been painful and disastrous. These can help him or her determine if you have a kidney problem. It can also help you in court should that situation arise. Women who wear tight tops that accentuate their cleavage to a job interview can kiss the job goodbye, according to a survey. A job interview is not a casual conversation between friends in bar. Conversely, don’t ramble, even when there’s a pause in the conversation. Even if your interviewer swears, don’t get comfortable and swear, too. Rubbing your nose, even if it itches, could mean you’re dishonest. If the interviewer gives you the silent treatment after you answered a question, shut your pie hole and show confidence in your previous answer. Just give enough detail to answer the question.

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